Pure & Simple


The Arctic is an inspiring place like no where else on Earth. It is a place of extreme contrasts and majestic creation. Having lived, worked and traveled in the Arctic for 10 years, I have been humbled by its pure and simple beauty and powerful attraction. Much of our design and innovation at ARCTIC is inspired by nature and we love creating with a focus on sustainable and eco-friendly design.

Take a look at PROJECT ARCTIC to see the story behind our Polar Bear logo and "Pure & Simple" slogan.